Blackbird Watch logo Blackbird Watch What's going on with LinkedIn?

What's going on with LinkedIn?

I am proud to announce that I still have absolutely no fucking idea what LinkedIners are doing with all that LLARP (LinkedIn live action role playing).

One day I see a guy running 67 agents. The next, I see a man PIPing his wife for a lack of productivity — in public.

The result? None of them have shipped anything.

I understand jokes — and would often laugh at them.

My friends and I, we all make it a point to LinkedIn-speak-max all our posts, and it’s a fun exercise because it is a useful skill — it helps us improve our corporate speak.

But things have limits. It’s not making me confused — it’s actively making me want to delete LinkedIn forever.

Unfortunately, it is imperative that I maintain a strong digital presence, and LinkedIn is the only significant platform I can use to slide into recruiters’ DMs.

And that’s where it stops being just a funny feed problem. I know some of these people.

They are normal in real life. They do not talk like this at dinner. Nobody says “I’ve been reflecting deeply on execution velocity” while ordering fries.

But LinkedIn does something to people. Especially when they are looking for jobs. Especially when the economy is bad enough that being competent is apparently not enough, and now everyone also has to become a tiny thought leader with a ring light and a content calendar.

So yes, the posts are weird. Yes, they are clearly engineered for attention. But I also get it. The platform rewards this. Recruiters reward this. The market rewards this.

The slop is annoying, but the incentives are worse.

These posts are cringe, but the incentives are real.

What do you think? Is LinkedIn cringe, or are we all just being forced to humiliate ourselves professionally?

Comment below. I read every reply.

#‍LinkedIn #‍AI #‍PersonalBranding #‍JobSearch #‍FutureOfWork #‍OpenToWork

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